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Websites & Funnels
A conversion-built home base that turns followers into leads and buyers.
Growth Operating Company
You built the audience. We build the business behind it.
Vico Digital turns your following into a real, scalable business: funnels, offers, automation, content, and ads, built and run by one team.
Book a CallFree, no-pressure discovery call
Field Fluid Academyfieldfluid.com ↗
Trusted by creators and coaches across music, sports, and education.
5Client brands built and run
3Industries: music, sports and education
6Services under one team
1Point of contact, from strategy to launch
Followers aren’t a business.
You’ve got the attention. The reach. The comments. But none of it shows up in your bank account the way it should. There’s no funnel, no offer ladder, no system catching all that audience and turning it into income.
That’s not a content problem. It’s an infrastructure problem.
What We Do
One team. The entire growth engine.
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Back-End Automation
The workflows, sequences, and CRM that run your business while you create.
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Offer Creation
We build your low-ticket entry offer and your high-ticket flagship, and the ladder between them.
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Content Strategy
Hooks, formats, and a posting system reverse-engineered from what’s working in your niche.
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Community Building
Turn a passive audience into a paid, engaged community.
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Instagram & Paid Growth
Your profile rebuilt into a conversion asset, plus Meta ad strategy that scales your reach into revenue.
Our Mission
Making the lives of entrepreneurs easier.
You built something people care about. We take the funnels, the follow-up, the tech and the ads off your plate, so you can get back to the work you love.
Every engagement is led directly by Sam Romero, Vico’s founding partner.
How We Work
We don’t advise. We operate.
01
Diagnose
We map where your audience leaks and where the revenue is hiding.
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Build
We build the funnel, offers, automations, and content system end to end.
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Launch
We put it live and drive traffic to it with organic content and paid ads.
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Scale
We optimize what’s working and compound it month over month.
Who We Work With
Who we build for.
We don’t take on logos. We take on operators we can build a real business around.
Sports Coaching
Field Fluid Academy
Coach Pete Torres III
Infield baseball coach with a 30K+ Instagram following. We built his full offer stack, from The Infield Lab membership to 1:1 coaching, camps and a coaching program, plus his site, paid ads, comment automations and daily content system.
What we run for them
Athlete Recruiting
Anchor Mental Performance
Coach Kyle Skinner
Executive performance coaching for high-academic baseball and softball student-athletes. We built the social media funnel, the application assessment, the booking flow and the CRM workflows behind it.
What we run for them
Music Production
Home Studio Mastery
Maximo Morales
1:1 production mentorship from producer and mixer Maximo Morales. We redesigned his site around a single next step, moved his sales from Gumroad to Stripe, and connected every page to his booking calendar.
What we run for them
Music Education
Level Music Edu
Rish Sharma
Berklee-trained guitarist who has played alongside some of India’s biggest artists, helping intermediate players go from mechanical to musical. We build his funnel, automations, content strategy, and offer ladder, from community membership to 1-on-1 mentorship.
What we run for them
Online Courses
Learn Violin Online
Meghan Faw
A violin educator with private lessons and a growing online course catalog. We run her platform, automations, email, and content engine so her teaching scales beyond her calendar.
What we run for them
Why Vico
Why founders choose Vico.
01
All-in-one, not piecemeal.
One team owns the whole engine. No stitching together five freelancers.
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Done with you, not just for you.
We build it, run it, and keep optimizing it.
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Built across niches.
We’ve built and run growth engines in music, sports, and education, so we build around your niche, not a template.
SR
The Team
Meet Sam Romero.
Founding Partner · Leads every client engagement
Sam runs Vico and works directly with every client, from the first discovery call through launch and every month after. He started out leading Vico’s marketing and sales, and today he runs the whole growth engine.
He loves strategizing, debating and coming up with new ideas. He puts his clients first and deeply believes in Vico’s core mission: making the lives of other entrepreneurs easier.
History
How Vico started.
Three best friends, a shared passion for entrepreneurship and helping people, and a lot of time spent teaching themselves new skills.
Best friends first
Robby, Mylar and Sam became best friends in high school, bonded by a shared passion for entrepreneurship and for helping people.
Teaching ourselves
Obsessed with learning more, they taught themselves a wide range of skills: marketing, coding, website design, sales and more.
Landing on Vico
After considering many business ideas, they kept coming back to the same one: helping creators, coaches and experts turn the audience they had built into a real business. That idea became Vico.
Vico today
Today Sam leads Vico and works with every client directly, carrying forward the mission the three of them started with: making the lives of other entrepreneurs easier.
The founding partners
How each of them built Vico from the start.
SR
Sam Romero
Founding Partner
Marketing and sales
Led outreach, ads, landing pages and web design. Sam loves strategizing, debating and coming up with new ideas.
MW
Mylar Wright
Founding Partner
Product development
Built the programs and products our clients sold to their audiences. A great athlete who is genuinely kind and deeply cares about his clients.
RC
Robby Carmichael
Founding Partner
Back end and operations
Strategized and organized the processes that kept every client project running. Robby loves learning something new every day and gets obsessed with the things he loves.
Let’s Talk
Book your discovery call.
A short, no-pressure call with Sam to see if Vico is the right fit to build the business behind your audience. Worst case, you leave with a clear picture of what’s holding your revenue back.
What happens on the call
- You talk with Sam about your audience, your offers and your goals.
- We show you where the revenue gaps are.
- We figure out together if we’re a fit. No pressure either way.
Pick a time that works for you on Sam’s calendar.
Choose a timeOr email us at Vicodigital2026@gmail.com
FAQ
Questions, answered.
We build and run the full growth engine behind your audience: website, offers, automations, content, community, and ads.
Creators, coaches, and experts who have an audience but no system turning it into income.
No. We care more about how engaged your audience is and how clear your expertise is than raw follower count.
Sam Romero, Vico’s founding partner, leads every engagement directly. No account managers, no handoffs.
We learn about your audience and goals, show you where the revenue gaps are, and figure out together if we’re a fit.
Every engagement is scoped to what your business needs. After the discovery call, you get a clear proposal with pricing before any work begins.
It depends on the scope. We build in stages, starting with the pieces that bring in revenue fastest, and you’ll get a timeline for your project after the discovery call.
No. That’s where most of our experience is, but the same systems work for any coach, creator, or expert with an audience and something worth selling.
Yes. We can improve what you already have or rebuild it, whichever gets you results faster.
We build on the tools that fit your business, including GoHighLevel for CRM and automations, Stripe for payments, Meta for ads, and course and community platforms like Skool and Podia.
Yes. We plan and run Meta ad campaigns and connect them to your funnel, so every lead is captured and followed up automatically.
You stay the face of your brand and weigh in on strategy and approvals. We handle the building, the tech, and the day-to-day running of the system.